NHL drops the puck on new season with new TV deals

  New rights holders TNT, ESPN begin new deals The puck dropped on a new NHL season a few days ago, and it also marked a new era in broadcasting rights in the U.S. ESPN and Turner each began separate seven-year deals with the league last week, with ESPN broadcasting their first game in 17 years last Tuesday night from […]

Tampa Bay Lightning’s Stanley Cup win not necessarily one for NBC

Lightning’s Stanley Cup Final win is the finale for NBC NBC closed out its sixteen-year run with the NHL with modest ratings for the Stanley Cup Final series between the Tampa Bay Lightning and the Montreal Canadiens, who made their first Final appearance since 1993. According to Sports Media Watch and Nielsen, the entire five-game series drew an average of […]

The NHL returns to ESPN in a blockbuster deal

Seven-year deal brings the league back to the Worldwide Leader In Sports In news certain to please hockey fans across the United States, the NHL officially announced its return to ESPN on Wednesday after seventeen years. This came as the league decided to split its television rights package with two different partners as opposed to one media outfit – in […]

NBA Finals see decline in the U.S., but sets records in Canada

Toronto Raptors clinch title, but ratings down as expected south of the 49th parallel T Dog Media nearly hits viewership projection on target The Toronto Raptors clinched their first NBA title last week, but for ABC and ESPN, they weren’t exactly celebrating. But in Canada, Bell and Rogers were popping champagne corks and partying with the Raptors. Nielsen ratings show […]

Stanley Cup Final bombs in the ratings

Pittsburgh-San Jose matchup draws few viewers, fans It hasn’t been a great overall season for the NHL, as its sporting peers (NFL, MLB,and NBA) are taking advantage of the live viewing phenomenon, as more and more marketers sink money into DVR-proof programming, or as they call it, “live TV”. For one, the recent Stanley Cup Playoffs were a ratings bust, […]

NHL strikes blockbuster Canadian rights deal with Rogers

Rogers to sublicense games to CBC; TVA gets exclusive French-language rights; Bell Media’s TSN shut out In one of the biggest TV deals in North American history, Canadian cable giant Rogers Communications – which was founded as a vacuum tube company in 1925 and pioneered FM Broadcasting in Canada in the 1960s, reached a 12-year, $5.25 billion pact with the […]

Rogers to bid for more U.S. shows?

Will Rogers bid on more U.S. shows? That’s the question many media watchers are asking now that Canadian cable giant Rogers Communications has bought the five CityTV stations from CTVglobemedia, thanks to a forced divestiture by the CRTC after CTV bought Chum, Ltd, the former owners of CityTV. Rogers is buying CityTV formatted stations in Toronto, Vancouver, Edmonton, Calgary, and […]