After 54 years on CBS’ daytime schedule, the globe will stop spinning on As The World Turns come September 17 of next year. The cancellation was made official today by CBS, and as a result, Procter & Gamble Productions is likely no more. As The World Turns began on April 2, 1956 as a thirty-minute serial – the same day […]
The light has gone out for Guiding Light. CBS has pulled the plug on the serial after 72 years on television and radio. The soap began on radio in 1937, went to television in 1952 (its radio run ended in 1956), and is the longest-running soap currently on the air. It marks the first CBS has canceled a soap in […]
The Guiding Light may soon be extinguished. CBS and Procter & Gamble Productions are expected to decide soon on the fate of television and radio’s longest-running program (combined) currently clocked in at 70 years. Light, which began on radio in 1937 and moved to television in 1952, has fared poorly in the ratings over the last two decades. It is […]
Before the Charmin Bears and before the “roll-in-a-half” commercials of the 1980’s (shivers…), there was Mr. Whipple – always remind us not to squeeze the Charmin. Well, the actor who portayed him in those ads (Dick Wilson) passed away a few weeks ago, and Proctor & Gamble takes us back in time with this thoughtful tribute.