NBA Finals see decline in the U.S., but sets records in Canada

Toronto Raptors clinch title, but ratings down as expected south of the 49th parallel T Dog Media nearly hits viewership projection on target The Toronto Raptors clinched their first NBA title last week, but for ABC and ESPN, they weren’t exactly celebrating. But in Canada, Bell and Rogers were popping champagne corks and partying with the Raptors. Nielsen ratings show […]

NBA Finals score highest ratings in nineteen years

Third straight Warriors-Cavs matchup sends viewers through the entrances Despite a few games in boring blowout territory, the 2017 NBA Finals matchup between the Golden State Warriors and the Cleveland Cavaliers drew the highest ratings for a NBA Finals matchup in nineteen years. According to Nielsen, the series drew  20.4 million viewers – the most on average since 1998 when […]