The Media notepad: “The Lite” glows again

Also: WYCC and Chiller sign-off; Cumulus files for Chapter 11 The Lite is back: on Friday, iHeartMedia-owned WLIT-FM returned to its “Lite” branding, effective immediately, effectively ending the “My” branding it has used for the last few years. iHeartMedia rebranded several of its Adult Contemporary stations “My FM”, including KBIG-FM in Los Angeles (My 104.3), which unlike WLIT, is a […]

Fueled by Ferguson: WTMX tops the PPM charts

Thanks to Eric Ferguson and Co., The Mix reaches¬†number one in the last non-Christmas book of 2017 For the first time in recent memory, Hubbard Broadcasting’s WTMX-FM – known as The Mix 101.9 FM – topped the ratings charts, dethroning Urban Adult Contemporary outlet WVAZ-FM (V103). According to the Nielsen PPM “October” survey – running from September 14th to October […]

KBIG dumps AC for Adult Hits

In a surprise move, Clear Channel’s KBIG-FM in Los Angeles has dumped its longtime Hot Adult Contemporary format for an Adult Hits one, putting them in direct competition with CBS’ KCBS-FM (Jack 93.1) and Emmis’ KMVN-FM (Movin’ 93.9) Core artists include Beyonce, Christana Aguliera, and John Mayer. Longtime radio personality Charlie Tuna (who is also a notable voice-over talent) was […]