WLUP makes format adjustment

Emmis-owned WLUP-FM (The Loop, 97.9) announced Saturday it was making a format adjustment to its playlist, dropping all current and most recent rock titles and playing classic rock from the 1970’s and 1980’s exclusively. The adjustment puts the station in direct competition with Bonneville-owned WDRV/WWDV-FM (The Drive, 97.1), which it and two other stations were sold this week to Minneapolis-based […]