Super Bowl LVII Super for Fox

Patrick Mahomes wins his second Super Bowl title. (Getty Images)

This year’s Super Bowl was the second most-watched of all time

Super Bowl LVII was indeed super in the ratings department, although it fell short on the one-yard line toward the record books. 

In the big game this this year were the Kansas City Chiefs and the Philadelphia Eagles, with each looking to win their second Super Bowl title in the last five years. It was a close game throughout (which no doubt helped ratings) while a controversial last-minute holding call on the Eagles in the fourth quarter helped the Chiefs gain excellent field position in order to kick a field goal to break the tie and gave the Chiefs their third Super Bowl title in franchise history. 

With all the numbers added in from linear and out-of-home viewing, Super Bowl LVII drew a grand total of 113.06 million viewers for Fox – up slightly from the 112.3 million viewers from last year’s Super Bowl LVI and was up from the Chiefs-Bucs Super Bowl from two years ago, although Nielsen failed to count out-of-home viewing. Viewership peaked from 7-7:15 p.m. local time when Rihanna took the stage for the halftime show drawing 118.7 million viewers, up from the 103.4 million Snoop Dogg/Dr. Dre/Eminem’s halftime show drew for last year’s Super Bowl. Rihanna was the sole performer this year. 

Broken down, the game drew 88.19 viewers watching on linear TV – basically over-the-air and cable/satellite viewing. Fox Deportes contributed 951,000 viewers to the total – the most in Spanish-language history (keep in mind last year’s Spanish outlet Telemundo, is an over-the-air broadcast network while Fox Deportes is not) and drew an out-of-home audience of 24 million viewers – all included in the final Nielsen tally. 

Super Bowl LVII drew an additional seven million viewers via streaming – but those numbers were measured by Adobe, not Nielsen. 

Among ratings, the game drew a 40.0 household rating – up from the 36.9 earned by Super Bowl LVI and cracks the 40 rating mark for the first time in three years. Among individual Nielsen overnight markets, Kansas City’s Nexstar-owned Fox affiliate WDAF also beat Philadelphia’s Fox-owned WTXF in the ratings department – with a 52 rating and 87 share to their 46.3/77. The honors for the highest-rated neutral market went to Cincinnati, whose WXIX earned a 45.9/77. None of the top three markets – New York, Los Angeles, and Chicago – made the top ten. 

In Canada, Bell Media’s CTV broadcasted the game nationwide and drew 8.6 million viewers across it and its two sister networks, all-sports TSN and French-language sports cable network RDS, up 6 percent in total viewership from last year. Rihanna’s halftime show peaked at 11.8 million viewers while combined viewing through streaming devices grew 26 percent from Super Bowl LVI. 

The 113.06 million viewers Super Bowl LVII did fall short of the 114.4 million viewers Super Bowl XLIX drew on February 1, 2015 between the Patriots and the Seahawks, the most-watched program of all-time, fueled by a blizzard that kept people at home in the Midwest including Chicago and saw the now-retired Tom Brady win his fourth Super Bowl title.

The person writing this predicted 111.8 million viewers for Super Bowl LVII


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