WOJO takes home crown in demos; sports talkers grow
The August PPM ratings for Chicago radio stations were released Tuesday and it showed a tie at the top.
Hubbard’s The Drive (WDRV-FM) and iHeartMedia’s 93.9 The Lite (WLIT-FM) each finished in a tie for first place, both ahead of their competitors by nearly one ratings point. However for classic rocker The Drive, their ratings dropped 10 percent to tie Gold-based AC WLIT, who edged up a bit.
But the overall leader in the key 25-54 adult demo is TelevisaUnivision’s WOJO-FM – branded as Que Buena 105.1 – with a strong ratings increase while finishing sixth overall, surging a huge 22 percent. Credit the continued growth of Chicago’s Latino population, who is now the leading minority group in the metro area. WDRV finished second, followed by iHeartMedia Top 40 Kiss FM (WKSC-FM), WLIT, and Audacy-owned country outlet WUSN.
WOJO also took home the crown in adults 18-34 and adults 18-49 with a dominating performance. WLIT led the market in cume.
Former frontrunners V103 and WBBM-AM finished overall in fourth and fifth place, respectively with WVAZ showing an eight percent decline from last month.
Several other stations took it on the chin for the month of August, including Hubbard’s Hot AC station 101.9 The Mix, who slipped to thirteenth place with a 12 percent decrease from July while falling into a tie for sixth place on the 25-54 demo with Q101 (WKQX). Also down was Hubbard’s WSHE-FM as in its first full month after adjusting its playlist to add more hip-hop and R&B product, the station fell to a tie for eighteenth place with MeTV FM (WRME-FM), who also had a steep drop-off.
Chicago’s sports talkers showed growth with Audacy’s 670 The Score (WSCR-AM) and Good Karma Brands’ ESPN 1000 (WMVP-AM) showing tremendous growth (up 12 percent and 64 percent, respectively) from last month as the dawn of a new football season is upon us. Also showing growth was Nexstar’s news/talk WGN-AM, Crawford’s Hip-Hop outlet Power 92 (WPWX), and Spanish Pop WVIV-FM, who tied WLIT in the 18-49 demo for eighth place.
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