Bob Sirott exits WFLD-TV; Jeff Herndon enters

Welcome back, Fox  32.
Welcome back, Fox 32.

As expected, WFLD-TV news anchor Bob Sirott today made it official: he is leaving the Fox-owned station effective Sept. 5. 

Sirott is expanding his role at WGN-AM next month as he and wife Marianne Murciano will host a midday show in a yet-to-be determined time slot. WGN made room in the schedule by moving Mike McConnell to a secondary online WGN stream. Sirott and Muricano previously were heard only on Sunday Nights.

This is the second time Sirott is exiting WFLD; he left the station’s Fox Thing In The Morning show in 2000.

Sirott has been at the Fox-owned station for the last three years, co-anchoring the 9 p.m. newscast with veteran Robin Robinson. Unfortunately, ratings for the newscast did not grow, as WFLD finished behind WGN-TV’s rival newscasts, broadcast network dramas, and even entertainment and sports programming on cable.

Replacing Sirott on October 1 is Jeff Herndon, who comes from Gray Television-owned ABC affiliate KAKE-TV in Wichita, Kan., where he anchored the evening news. KAKE is ranked second in local news ratings, ahead of LIN Broadcasting’s NBC affiliate KSNW-TV and behind Schurz Communications’ CBS affiliate KWCH-TV, the market leader.

Herndon also worked at ABC affiliate KTKA-TV in Topeka, Kan. and holds a Bachelor’s Degree in Broadcast Journalism from Wichita State University.

While Herndon is making a jump from the 66th-largest market to the third-largest, he’ll be co-anchoring a newscast many in the industry regard as a joke, particularly in its presentation and its misuse of its news personalities, mainly Mike Flannery.

Even though the press release stated Herndon would be anchoring alongside Robin Robinson, her contract is up in a few weeks – and knowing Fox executives, they’ll be just as upfront with her status of her renewal as they were with the renewal status of The Cleveland Show.