Swearin’ Super Bowl Sunday

Joe Flacco The Champ

Joe Flacco, The Champ.


Super Bowl XLVII down from last year, but still pulls in an audience; CBS to be investigated for F-bomb; and so is WMVP for unrelated incident

The Super Bowl matchup between the Baltimore Ravens and the San Francisco 49ers drew a huge audience on Sunday – but not as high as the two previous Super Bowls.

According to Nielsen numbers, 108.41 million people tuned in to watch the Ravens win their second Super Bowl title in franchise history, down from Super Bowl XLVII’s 111.3 million viewers a year ago. The figure did not include a stoppage in the third quarter due to a power failure inside the Superdome. The tally ranked Super Bowl SBXLVII as the third most-watched television program in history.

Super Bowl XLVII also scored the highest metered-market rating in history, averaging a 48.1 live-same day household rating and a 71 share. In the teams’ markets, Baltimore’s WJZ-TV topped all cities with a 59.6/83; San Francisco (which also includes Oakland and San Jose) had a 49 rating for KPIX, which surprisingly didn’t make the top ten. Host city New Orleans drew a 57.1/77 on WWL-TV. Both KPIX and WJZ – former Group W stations (the Westinghouse connection) – are owned by CBS; WWL is owned by Belo.

Chicago numbers were not available.

Meanwhile, a boom mic at the end of the game caught Ravens’ Super Bowl MVP QB Joe Flacco dropping a F-bomb and of course, the Parents Television Council is now asking the FCC to investigate (however, the PTC did not ask for the FCC to investigate NBC when a Ravens crowd chanted “bullshit” during a early-season Sunday Night Football Game with replacement refs, which Al Michaels referred to as “the loudest manure chant I’d ever heard.”)

And this may not be the only “fleeting expletive” incident the FCC is investigating – last Friday, former Chicago Bull Dennis Rodman dropped several expletives during a live WMVP (ESPN 1000) remote at a downtown restaurant hosted by Tom Waddle and Marc Silverman, according to an item at CRM. Shortly thereafter, WMVP cut away from the remote for a noon sports update and never returned, opting instead for ESPN-syndicated programming.

On December 31, a live Hollywood New Year’s Eve broadcast on Anaheim’s KDOC-TV, went awry, complete with several swear words airing live.

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