CW has mixed results with Nikita, beaten in key demos by Jersey Shore
Thursday night’s NFL opening kickoff game between the Minnesota Vikings and defending Super Bowl champion New Orleans Saints scored a touchdown Thursday night for NBC, which became the most-watched regular season game in thirteen years.
In households, the game averaged an overnight 17.7 rating and 28 share, up markedly from the Sept. 10, 2009 season opener between the Tennessee Titans and Pittsburgh Steelers. Among adults 18-49, the Vikings-Saints game averaged a final rating of 10.7/30 and drew 27.49 million viewers overall.
Not surprisingly, the game drew the best ratings in Minneapolis-St. Paul and in New Orleans. KARE-TV drew a household rating/share of 43.8/64 in the Twin Cities, while WDSU in New Orleans drew a 60.0/78.
The game featured the return of Brett Favre for his 46th season in the NFL (okay, his 21st.), while the New Orleans Saints begin their request to repeat as Super Bowl Champions. The Saints won Super Bowl XLIV last February over the Indianapolis Colts, notching the largest audience ever for a prime-time program.
Despite the dominance of football, The CW itself had some mixed news Thursday with its much-hyped premiere of action-drama series Nikita, a revival of sorts of the 1990’s USA Network series.
The series drew a 1.4/4 in adults 18-49, but drew a 1.8 in women 18-34 and a 1.4 in adults 18-34. But Nikita did drop 13 percent in adults 18-49 and also dropped 38 percent among women 25-54 from its Vampire Diaries‘ lead-in, which is never a good sign.
On the other hand, Nikita did draw the same number of viewers than last year’s Supernatural season premiere.
As for The Vampire Diaries, the season-premiere drew a 1.6/5 among adults 18-49 – down 24 percent in the ratings from its premiere a year ago, but drew a 2.9/9 in its key female 18-34 audience.
But before CW can pop the corks, consider this: MTV’s reprehensible Jersey Shore drew 6.3 million viewers Thursday night, drawing a 6.5/18 in women 18-34 – beating both Vampire Diaries and Nikita combined.
Even vampires and an ass-kicking heroine were no match for the idiot brigade led by Snooki and The Situation.