Here some more information on the Arbitron PPM numbers for the month of January, which were released yesterday:
– In what could be considered an upset, WLS-AM’s morning duo of Don and Roma Wade won the morning drive race in January, handly defeating WGN-AM’s Greg Jarrett among overall listeners. The duo have been at WLS since 1985 (when it was still a Contemporary Hit Outlet!) Among adults 25-54, the Romas finished tied for twelveth, ahead of Jarrett’s show, which finished tied for eighteenth.
– And among 25-54s, WTMX-FM (The Mix) was the top-rated station in this most sought-after demo, and when you split among genders, WSCR-AM took home the crown among men while the femmes preferred WTMX.
– And while WLS’ Roe Conn continued to disappoint with his afternoon show finishing 23rd among adults 25-54, his bosses nonetheless decided to give him a two-year contract extension today.
If you think this is uncommon, The CW recently renewed 90210 and Gossip Girl for next season with just as disastrous ratings. Go figure.