Comcast SportsNet’s morning show titled Monsters In The Morning is being dropped after one season on the air.
Hosted by former WSCR-AM co-hosts Mike North and Dan Jigeetts, the duo discussed local sports issues of the day, sort of a local version of ESPN’s MIke & Mike in the Morning (which features another WSCR alum, Mike Greenberg.)
CSN and Mike North’s production company (Licorice Ltd.) split the commercial time to sell between the two and Licorice absorbed production costs – mainly by finding a sponsor to help underwrite those production costs. Yours truly praised the way this entrepreneurial model was set up – one which could be used in the future for first-run syndication and other platforms.
But the program lost its major sponsor in June when the sponsor went out of business after the owner was arrested and charged in a ponzi scheme. The owner’s legal problems also forced the closure of Chicago Sports Webio, an internet-radio sports station and website in which North was a major investor. North was ousted from the venture on June 12.
Ratings for Monsters were very low and with the morning show expensive to produce, a mutual decision was made to end the show was made by Comcast SportsNet and Licorice.
The series ends on December 31, the day the show’s contract with Comcast SportsNet expires.
Thought: While this particular experimental model did not work – and it was doomed once we all found the person funding the production was a snake, I still believe this business model still can work -but the risks are higher and you have to watch who you do business with.