Melissa Forman out at WLIT

WGN wins July PPM survey overall; WTMX dominated 25-54s; Rock stations and WKSC gains; WLS-AM declines.

The second time isn’t so great after all.

Clear Channel’s WLIT-FM has dropped Melissa Forman and her show from the morning time slot at the station after two years. The move was due to declining ratings.

Forman was one of only two live personalities on the station. No word on who will replace her.

WLIT brought back Forman after the station dropped Whoopi Goldberg’s ill-fated syndicated radio show in 2007. Forman previously held down the slot from 2001 to 2006, when Goldberg’s morning show debuted.

The move comes a day after the July PPM numbers were released, which showed WTMX-FM’s Eric and Kathy Show on top among adults 25-54, handily beating Forman’s show in the demo and in Persons 6+.

As for PPM numbers, WGN-AM remained on top in Persons 6+, but WTMX took the crown in Adults 25-54. Gains were recorded in 6+ by WLUP (The Loop), WJMK (Jack FM), and WKSC-FM (Kiss), which dominated CHR rival WBBM-FM.

Along with WBBM-FM, other losers in 6+ included WKQX (Q101), WLS-AM, WPPN-FM, and WNUA-FM, who switched to Spanish Pop music last spring. WNUA’s ratings has to be a disappointment, given the market’s large Hispanic population.

Also fading fast is WLS-AM, which dropped to 24th in the adults 25-54 demo. With this performance, it’s off to the loser’s circle.

To see the 6+ numbers for July, click here. To see the Adults 25-54 numbers, click here. And to see how Chicago’s two sports stations are stacking up against each other, click here (and the race between WMVP and WSCR is oh so close…)

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