The Tiffany Network unveiled its 2009-10 schedule to advertisers at Upfront Week. The Church of Tisch is keeping the status quo on some nights and has made changes to others, including the addition of former NBC stalwart Medium to Friday nights, leading out of Ghost Whisperer.
Click here to read the press schedule and look at the lineup.
Three new dramas and one new comedy (Accidentally on Purpose) join the schedule. The three new dramas are NCIS: Los Angeles, The Good Wife, and Three Rivers. Mentalist goes to Thursdays after CSI, Big Bang Theory stays on Mondays, but moves to the time slot after Two and a Half Men. Cold Case moves to 9 p.m. (CT) on Sundays.
New reality shows include Arranged Marriage and Undercover Boss, both in mid-season.
Analysis: CBS is advocating stability in its lineup, with Wednesdays staying put and some key shows keeping their slots on other nights. While Medium moving from NBC to CBS is questionable, keep in mind the last show to jump from NBC to CBS was JAG in 1996 – and ran nine more seasons.
Mentalist moving to Thursdays after CSI is a great move and helps solidify the night. How I Met Your Mother is now an anchor on Monday while Big Bang should flourish on Monday after Men. Purpose looks to be a bad show, but should be a time period hit. The Good Wife and Three Rivers look like good dramas to watch. NCIS is successful, but CSI it’s not: the spinoff might not have enough legs.
All in all, look for CBS to continue to do well in total viewers and to be very competitive with ABC and Fox in the 18-49 race. Now if CBS can only translate its success to its Chicago O&O…