March Madness ends without the madness

Monday night’s NCAA College Basketball Championship between Michigan State and North Carolina turned out to be the lowest-rated of all time (how often have you heard that phrase?)

But what we are mad for now is baseball.

The game, in which North Carolina blew out Michigan State drew only a 10.8 household rating and an 18 share, according to Nielsen, drawing just 17.6 viewers overall.

As far as Chicago viewers are concerned, they shifted their interest to baseball – particularly the Cubs. Monday night’s Cubs-Astros season opener was the averaged a 8.1 household rating from 6 p.m. to 9 p.m., with a peak of 10.4 at 7:45 p.m.

The game beat everything in the key adult 25-54 demo, including the NCAA basketball game and Dancing With the Stars.

Meanwhile, Tuesday’s delayed opener between the Royals and the White Sox did well for CSN, averaging a 3.2 household rating from 1 to 4 p.m. – respectively good for the time period given the lower homes-using-television levels in this daypart.

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