CBS-owned WWJ-TV in Detroit is returning to the news business.
This is not a April Fool’s joke.
WWJ, which has been out of the news business since 2002, is hooking with the Detroit Free Press to produce a new morning newscast airing from 5 to 7 a.m. with cut-ins during The Early Show (you mean its no longer called CBS This Morning?)
Titled First Forecast Mornings, the new newscast will provide the staples of local wakeup news – headlines, weather, traffic, and sports on the go, all provided by the Freep. The new effort debuts next month.
The station hopes this arrangement elevates the status of this pernnial also-ran network affiliate on Channel 62, which became a CBS-owned outlet in 1994 after the network lost former affiliate WJBK-TV to Fox in the Fox-New World deal, forcing CBS to buy WWJ (then WGPR-TV.) WWJ launched a news operation shortly thereafter, but it and sister station WKBD-TV’s were shut down in Decemeber 2002.
WJBK usually finishes first in households from 5 to 9 a.m.
Despite the new venture between WWJ and the paper, there are no plans to expand to other dayparts, where other Detroit stations regularly air newscasts.