Chicago PPMs for March

Winners:

WBBM-AM, WLS-AM & FM, The Drive (WDRV-FM), The Mix (WTMX-FM)

Honorable Mention:

Power 92 (WPWX-FM), WNUA-FM, WVIV-FM

Losers:

WGCI-FM, WFMT

Analysis:

WBBM continued to ride the top of the PPM chart into the month of March with a 16% advantage over second place WLS-AM. If anyone tells you AM radio is dead, send them here so they can see how much it is vibrant it is.

The Drive (WDRV) pushed up to third, while V103 (WVAZ) finished fourth. Without Tom Joyner in the mix, expect a drop for V103.

Big gainers in this survey included The Mix and WNUA, who jumped 21% to tenth place for its best showing in months. Meanwhile, once-moribound Power 92 continues to gain at WGCI’s expense. Another big gainer was Univision’s Spanish pop outlet (WVIV), who gained 21% month-to-month.

On the other side of the coin, WLIT (-8%) and WFMT (-20%) both took it on the chin.

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