Chicago February PPM results (keep in mind this survey is based on the 6+ demo):
WBBM-AM, WDRV-AM, WLIT-FM (The Lite), WKSC-FM (Kiss), WVIV-FM
Surprise – they’re moving up!
WPWX-FM (Power 92)
WSCR-AM (The Score), WFMT-FM
Not much to talk about in this February PPM survey, with all-news WBBM-AM holding on to the top spot, despite a drop of 11 percent. But it finished first, and that alone puts it in the winner’s circle.
WLS-AM was flat in second place (was the Blago stunt today really necessary?) while WGN-AM finished third. If anyone tells you AM radio is dead, point them to Chicago where it is alive and well.
WDRV-FM was the top music station in the market in fourth place, knocking out oldies WLS-FM, which slid to sixth, behind WVAZ-FM (V103). Despite a ratings increase of 10 percent, those gains may be short-lived because of the recent axing of Tom Joyner’s syndicated morning show.
Two months after its holiday music format, WLIT is still in the top 10, and inching upward. while its main competitor (WCFS-FM) continues to struggle.
Of note in this survey is a 27 percent increase in ratings for WPWX-FM (Power 92) month-to-month. What used to be a 3 or 4 point lead for rival WGCI is now down to a point and-a-half.
The biggest jump in the ratings came courtesy of Univision’s WVIV-FM, who saw its ratings jump 75 percent for the Spanish adult hits station.
In the battle of sports stations, ESPN’s WMVP topped WSCR-AM (The Score), with the latter station falling 18 percent month-to-month.
And classical outlet WFMT did not impress, with a 21 percent drop from January – the biggest nosedive month-to-month in the survey, meaning its off to the loser’s circle.
Click here to see the February PPM results.