Brandmeier, a young-adult audience sensation in the 1980’s and early 1990’s on WLUP, returned to “The Loop” four years ago from the now-defunct KLSX-FM in Los Angeles, and has enjoyed resecptable ratings success among key adult demos (though not as big in his earlier heyday.)
The move comes as morning radio stars have been cut over the past two years, with Steve Dahl, Eddie Volkman and Joe Bohannon, and Howard McGee all losing their radio gigs partly due to their expensive contracts.
Brandmeier’s signing is also bold – but realistic, given the economic conditions today. No word yet on terms of the deal.
Recently, The Loop’s owner (Emmis) cut 7 percent of its workforce, including staff and on-air personnel at the station and WKQX-FM (Q101).