Oscar ratings up from last year – thanks to a Slumdog?
Dark Knight who?
Or is that your Final Answer?
The 81st Annual Academy Awards were up in household overnight ratings, total viewers, and 18-49 demo from last year. The increases come despite the lack of a big name in the Best Picture category, which Slumdog Millionaire won – as well as seven other Academy Awards.
The movie of course, revolves around a plot featuring the Indian version of Who Wants To Be A Millionaire, a real-life game show import from Britain which took off here in the States a decade ago, making host Regis Phillbin a household name and made the phrase Is that your Final Answer? into pop-culture lore.
Millionaire faded from ABC’s prime-time lineup in 2002 (after the network ran it as many as four nights per week), but has since resurrected itself as a successful first-run syndicated strip hosted by Meredith Vierra.