Remember a few days ago when I said Chicago media is one big freak show? Well, I think Detroit may have us beat…
WDIV in Detroit ran a crawl during NBC’s Super Bowl pre-game coverage when former Detroit Lions GM Matt Millen appeared on-screen and the station ran a crawl ripping into him stating: “Matt Millen was president of the Lions for the worst eight-year run in the history of the NFL. Knowing his history with the team, is there a credibility issue as he now serves as an analyst for NBC Sports? … “ You can view the video here (for now.)
The Lions went 0-16 this past season, a record for NFL futility. Millen tenture as Lions GM netted the team a 31-84 mark. Millen was fired after Detroit lost the first three games of the season in 2008. Last December, he was hired as an analyst for NBC’s pro football coverage.
Tony Kornheiser and Michael Wilbon of Pardon the Interruptionweren’t amused, ripping WDIV for the stunt (it helps to note the parent company of the paper both Wilbon and Kornhiser write for – The Washington Post – also owns WDIV. For more on the PTI boys, see the post below.)
While reaction from Lions fans were mostly positive, WDIV’s newscasts aren’t usually known for its quality; the station is often critizied for its tabloid approach to journalism. Reaction to the Millen crawl on Michigan Buzzboard were decidely mixed.
It isn’t likely the station will face any sanctions from the NFL or NBC. But wouldn’t be cool if some local station in Dallas would rip on Tony Romo every time he was on-screen with a crawl reading “Overrated” and “No Super Bowl rings”?