Well, since this month’s survey is an anomaly because of Christmas music, let’s give this a pass.
WLIT dominated the PPMs in December with the Holiday Lite, a.k.a. Christmas Music. Their success pretty much lowered ratings for other stations in the Chicago market, with The Lite jumping five points from last month in 2+ numbers. WLIT also swept all major demos in the PPM survey.
Not only that, WLIT ranked first in the country with the most listeners for the holiday format among digital and Internet streams, according to Arbitron.
Whether this translates to more listeners for the station throughout the year remains to be seen.
While WLIT plummeted its competitors, a few did manage to increase their audience among 2+: WVAZ-FM, WGCI-FM, and public broadcaster WBEZ-FM.