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The Chicago Blackhawks may have a so-so record in the standings, but their ratings were soaring through the roof.
During the month of October on Comcast SportsNet, the hockey team saw its ratings grow 150 percent – from a 0.4 Nielsen Media Research household rating in October 2007 to an 1.0 rating in 2008.
More importantly, the Hawks ratings among its core demo – men 25-54, were up a whopping 333 percent from October 2007 and up 300 percent in the adults 18-49 demo.
This comes as the Hawks – for the first time, air all 82 regular-season games – home and away, with WGN-TV carrying 20 of those contests.