Seacrest comes to KISS-FM

In a move local radio insiders saw coming, Ryan Seacrest’s syndicated radio show is joining WKSC-FM (Kiss FM’s) lineup starting Monday.

As a result of this move, Billy Hammond was fired, and in an unrelated move, JoAnn Genette from the DreX morning show was also let go.

WKSC will air Seacrest’s morning radio show from KIIS-FM in Los Angeles from 1 to 4 p.m. weekdays – but the program, which is usually five hours in L.A., is cut to three hours for syndication, removing Los Angeles-area news and traffic reports and other local material.

Seacrest took over the morning slot in L.A. at KIIS in 2004 from longtime host Rick Dees, who held the morning drive position for 22 years.

Other Clear Channel Top 40 outlets have added Seacrest’s syndicated show in the past year, including powerhouse WFLZ-FM in Tampa/St. Petersburg.

Thought: So another Clear Channel cuts another local personality for a syndicated show. No surprise there. But like what happened when sis station WGCI traded in Howard McGee for Steve Harvey, the numbers will stay high and WKSC doesn’t have to pay anybody. It’s just as simple as that (check out my comment on Feder’s story.)