This Bud’s for You – In Belgium

Say goodbye to the American-owned beer maker.

St. Louis – based Anheuser-Busch was sold to Belgium-based brewer InBev for $52 billion, making it one of the largest acquisitions in history. It will be the world’s largest brewer, ahead of SABMiller, owners of the Miller brand.

What this likely means is the company’s ad agency accounts could be up for review. Anheuser-Busch works with large agencies in New York, as well as smaller shops in the St. Louis area. The company is one of television’s largest advertisers and buys time on just about any sporting event you can think of.

Locally, Budweiser recently renewed an ad deal with the Chicago Cubs, a longtime sponsor with the team and advertises on WGN-TV broadcasts (but ironically, not those on Comcast SportsNet.)

Advertising , , ,

Comments are closed.