NBA Finals, "Swingtown" draws viewers to the tube

Game 1 of the NBA Finals between the Los Angeles Lakers and Boston Celtics drew 9.5 million viewers in prime time and a 3.7 rating in adults 18-49, according to Nielsen, up 28 percent from last year’s Game 1 (Cavs-Spurs.) In all, 13.4 million viewers tuned in to the game from 8 p.m. to 10:59 p.m. (Central Time.)

Meanwhile, CBS’ new wife-swapping 1970’s drama Swingtown debuted with a surprisingly good number, nabbing a 2.7 rating in adults 18-49, and 8.6 million viewers overall, while NBC’s new anthology series Fear Itself, drew only 5.2 million and averaged only a 2 rating in 18-49s.

As expected, Swingtown skewed heavily female opposite the NBA Finals.