NBA Finals continue to score

Game 3 of the NBA Finals between the Boston Celtics and the Los Angeles Lakers continue to shoot excellent three-pointers behind the line, according to Nielsen:

– The game drew a total of 14,5 million viewers for the entire game, up 55 percent from last year’s Cavs-Spurs series.

– The program easily won among adults 18-49, 18-34, and 25-54 in the prime-time portion of the game, also up from last year’s series.

– The Lakers won 87-81, ensuring a fifth game to be played in Los Angeles at the Staples Center on Sunday – which is good news for the league and ABC. Last year’s series ended in a sweep for San Antonio.

– Of course, the series has been successful so in Los Angeles and in Boston, where more than a third of adult 18-49 viewers have tuned in to the series.

– The Lakers and Celtics are among the two most storied franchises in the NBA and in sports. While nostagia may be driving this series in the ratings (the two teams have meet in the NBA finals more times than anyone else), the games themselves been very good. How about the Celtics’ Paul Pierce making a Willis Reed-like return from an injury later in Game 1?

Don’t forget, Game 4 is tonight at 8:00 p.m. (CT) on ABC (locally over WLS-TV.)

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