WISN dominates Milwaukee’s ratings

… except at 10 p.m., where NBC affiliate WTMJ (despite lousy network lead-ins) won. But WISN, Milwaukee’s ABC affiliate owned by Hearst-Argyle, dominated everything else. WISN won at 5 and 6 p.m. and in prime-time and total-day numbers, but finished behind WTMJ at 10 p.m. by a hair. WTMJ actually increased its rating at 10, while WISN dropped two share points.

The race for third place at 10 p.m. between Fox affiliate WITI and CBS affiliate WDJT tightened substantially with both stations virtually tied. Both were down from last year.

Finally in this same time period, WCGV’s repeats of the ageless Simpsons surged 22 percent, going from a 2.7 household rating and 5 share in May 2007 to a 3.3/6 this May. Meanwhile, WVTV’s King of Queens dropped 24 percent from a 2.9/5 to a 2.2/4 in the same timeframe. Both stations are owned by Sinclair.

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