Independent studio Media Rights Capital unveiled its Sunday night schedule for The CW, and is as follows (all times Central:)
– 5:30 p.m.: In Harm’s Way, a reality show in the mold of fare seen on Discovery and TLC.
– 6:30 p.m.: Surviving Suburbia, A new sitcom whose creator wrote a script, tucked it away, and forgot all about it (from the looks of it, he should have kept it in the drawer.)
– 7:00 p.m.: Valentine, Inc., a new dramedy featuring Greek gods who run a dating service.
-8:00 p.m.: Easy Money, a new Sopranos-like drama about a family of loan sharks (two of the producers are actually former producers of The Sopranos.)
The schedule targets adults 18-49 – older than The CW’s female 18-34 weeknight lineup – a request made by Tribune, who owns CW affiliates in six of the top ten markets, including WGN-TV in Chicago.
The schedule also begins at 5:30 p.m. Central – harking back to the days when the three networks (ABC, NBC, and CBS) began prime-time on Sundays at 5:30 p.m. They did so until 1971, when the now-defunct Prime-Time Access Rule forced the networks to start programming at 6:30 p.m. or 7 p.m. on Sundays (until 1975, when the FCC let the three nets reclaim the 6-7 p.m. hour.)