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And both ought to thank Sidney Crosby of the Pittsburgh Penguins (and the Outdoor Classic in Buffalo) for this, as well as other young upcoming stars in the league (like the Blackhawks’ Patrick Kane and Jonathan Toews.)
While ratings are still low, they are up 33 percent in the key male 18-49 demo and up 11 percent in households. NBC is continuing its Sunday Game of the Week next season, in addition to playoff games and at lest three Stanley Cup Final games in prime-time.
NBC exercised its option it had in its current contract to extend the deal one more year.