Thanks to harsh weather in Wisconsin all month long, Journal Broadcasting’s WTMJ-TV in Milwaukee won at 10 p.m. in February, beating Hearst-Argyle-owned ABC affiliate WISN-TV.
The NBC affiliate benefited from a resurgent network line-up (albeit filled with second-hand fare), while WISN suffered without popular ABC shows out of episodes due to the writer’s strike and alt shows like Dancing With The Stars on the bench for the month.
Of course, the main factor was WTMJ’s win was the station’s wall-to-wall weather coverage, which it snowed quite a lot in Milwaukee this month.
Ironically, Fox affiliate WITI was the only station at 10 p.m. to gain viewers, maybe in part due to American Idol fueling its 9 p.m. newscast (here in Chicago, viewers turn the channel when Idol is over.)
CBS affiliate WDJT-TV – like CBS-owned WBBM-TV here in Chicago – continues to struggle in the ratings, with the UHFer (Channel 58) a distant fourth.
As for the off-network sitcoms in the time period, WCGV’s Simpsons was flat from last year, while WVTV’s King of Queens dropped a share point. Both stations are owned by Sinclair Broadcasting.