– The Giants-Patriots tilt was seen by 97.5 million viewers, making it the highest-rated Super Bowl of all-time, and only second to the 1983 finale of M*A*S*H. The game was up 5 percent from last year’s Colts-Bears Super Bowl.
– Super Bowl XLII earned a 43.2 household rating and 65 share, and averaged a 37.6 among adults 18-49.
– Fox-owned WNYW-TV in New York and WFXT in Boston both put up record numbers for the big game. WNYW scored a 44.9 rating and 67 share (in households) and a 33.8/75 in adults 18-49. In Boston, WFXT nabbed a 55.6/81 in households. WFXT’s all-time highest-rated top 10 programs include several Patriots Super Bowls and Red Sox World Series games.
– While Fox clearly dominated the ratings, also of note was the ratings performance of the CW, which put up infomercial at 3 a.m.-like numbers for its Sunday night lineup. Perhaps it’s time for the CW to give affiliates its time back on Sundays for them to program.