2007 was a good year for WBBM-AM, even if the Bears didn’t win the Super Bowl.
In a stunner, the news/talk station ranked first in revenues for 2007 with $47.5 million – up from $45.9 million a year ago, surging ahead of arch rival WGN, which had $43.5 million. WGN ranked first for the last three years.
WTMX’s demo-friendly upscale audience landed the Hot Adult Contemporary station in third place as the market’s top billing FM station, ahead of Urban Contemporary WGCI-FM, who came in fourth. WGCI is the market’s highest-rated FM station in 12+ and key demos.
Overall, radio revenues were down in Chicago from last year – reflecting a trend nationwide.