Last night’s debut of The Apprentice: Celebrity Edition on NBC notched a 4.5 adults 18-49 rating, up 9 percent from last January’s edition.
The good opening numbers for the reality program marks a continued trend of such shows with increased ratings for The Bachelor and Survivor, two once-struggling reality shows that are hot again.
With the absence of scripted programs because of the strike, reality shows might as well have a big feast ratings-wise this winter. American Idol returns January 15, While Survivor begins next month, and The Bachelor is expected to begin its new season in March.
This celebrities included in this edition include Gold Medal softball winner (and Chicago’s own) Jennie Fitch (go Jennie!), KISS star Gene Simmons, and first-season villain Omorasa (of course, she’s an angel compared to real villains – like our politicians. Isn’t that right, Governor Blagoveich, Mayor Daley, Commissioner Beavers, and Kevin Martin?)