The Fall Arbitron books, Part II

Wondering how the recently-released Fall Arbs fared demographically? Well, here you go, courtesy of All Access (As a bonus, you get San Diego numbers in the article, too!):

– Urban contemporary WGCI-FM swept the adults 18-34, 18-49, and 25-54 categories by finishing first.

-Thanks to Christmas music, WLIT soared back into the top ten in key 18-49 and 25-54 demos.

-Clear Channel dominates the 25-54 portion of the book with WGCI (1st), WLIT (2nd), and Smooth Jazz WNUA-FM, finishied fourth among 25-54’s, ahead of sister WVAZ-FM (V103), which finished fifth.

– Say what you will about WKQX-FM (Q101) – but it returned into the top ten among adults 18-34.

– Adult Hits WJMK-FM (Jack-FM) continues to ascend upward among its target 25-54 demo, up 25 percent in the last three books. Those numbers should only get better for the CBS-owned radio station, thanks to the addition of Steve Dahl in the mornings.

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