The Fall Arbitron book released yesterday didn’t really provide much surprises (even with WLIT’s annual surge due to Christmas music), but a couple of new arrivals shook up Chicago’s already competitive morning-drive race:
– Steve Harvey’s syndicated show on Clear Channel’s WGCI-FM finished third overall and topped all FM morning drive shows in 12+. The controversy regarding “Crazy” Howard McGee’s ouster seems to have faded as Harvey matched McGee’s numbers from last year.
– Another Steve – Steve Dahl – scored good numbers in his first book in the A.M. at WJMK-FM, finishing in sixth place in the target men 25-54 demo. This comes as the often-criticized “Jack FM” posted one of its best books yet.
– Melissa Forman’s live, local show on Clear Channel’s WLIT improved the time period share over the disastrous Wake Up With Whoopi syndicated morning show, by finishing in ninth place.
– Meanwhile, WMVP widened its lead over WSCR in the men 25-54 demo.
– On the other hand, WVAZ-FM’s (V103) Tom Joyner Morning Show dropped a full share point, and into eighth place, as competition from Harvey’s show ate into Joyner’s numbers.
– And Drex In The Morning on WKSC-FM (KISS 103.5) topped WBBM-FM’s (B96) Eddie & JoBo, as the latter show has stepped up its on-air attacks on its rival host (you think I’m kidding? You should’ve listened to the “suburban crime report” on B96 this morning…)
In other daypart news:
– In middays, Clear Channel’s WNUA-FM took top honors with Rick O’Dell, followed by WGN and the Jerry Agar/Rush Limbaugh combo on WLS-AM.
– In afternoons, WGCI’s Tony Sculfield eked out a win over WLIT’s voice-tracked Melissa Forman show, while WGN’s Steve Cochran dropped nearly a full share point to land in fourth place.