WDJT launches 9 p.m. newscast

Milwaukee CBS affiliate WDJT-TV, owned by Chicago-based Weigel Broadcasting (owner of WCIU and WWME), is launching a 9 p.m. newscast on its independent sister sation, WMLW-TV beginning Jan.1.

The newscast is to compete with Fox-owned WITI’s newscast, which airs at the same time. Sinclair’s CW affiliate WVTV had a 9 p.m. newscast from 1989-94 and again from 2003-06, but low ratings and high costs shuttered them both.

WMLW is aiming to do a show different from its Fox counterpart.

updated at 11:58 p.m. to add Tim Cuprisin link

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