WGCI drops to 5th in first fall Arbitrend

Usually don’t report on trends, but WGCI is continuing to pay for dropping Howard McGee and replacing it with Steve Harvey’s morning show.

It was a bad trend for Clear Channel, with just two of its stations showing an increase and WLIT bottoming out to an all-time low. The station recently flipped to Christmas music.

But the unlikely winner was WCKG – which just flipped to Adult Contemporary as Fresh FM. Mistake?