Last night’s first Chicago Blackhawks home game against the Detroit Red Wings averaged a household rating of 0.8, according to Nielsen Media Research.
While that number seems disappointing (after all, it’s hockey), it was an improvement over the 0.4 rating it has averaged so far this season, it tied an October 31 game against Dallas for the season high (0.8), and among adults 18-49, it earned an 1.1 rating.
The rating was hurt by a Bears overrun (32.9 household rating), and a competitive Sunday Night Football game on NBC (12.1 household rating), not to mention Fox’s popular Sunday night animation block, which is always a young male draw.
The next home game to be televised will be November 30 against the Phoenix Coyotes, which is a Friday night, where the competition is not as intense.
By the way, the Hawks won 3-2 over the Red Wings (yes!), and the Bears beat the Oakland Raiders 17-6 on a late fourth quarter touchdown pass by Rex Grossman (yes, that Rex Grossman.)