It looks like Family Guy has succeeded where The Simpsons succeeded.
According to numbers supplied by Twentieth Television (from a banner ad that appeared on TV Week’s website), Family Guy’s airing at 10 p.m. on WGN-TV finished number one in the time period between Sept. 17 and Sept. 21 among men 18-34 (2.2) and women 18-34 (2.6). It beat not only The King of Queens and Law and Order: Criminal Intent but all four network O&O newscasts in those demos, including WFLD’s new 10 p.m. newscast, which continues to record losses in households and in demos held by The Simpsons last year.
Family Guy outdrew WFLD’s newscast in households, 3.4/6 to 2.0/3. Family Guy also outdrew The Simpsons’ 10:35p.m. airing, which had a 2.0/4.
Family Guy’s airing at 10 p.m. also ranked number one for the entire day on WGN in those 18-34 demos, outdrawing fare such as Maury, Reba, According to Jim, and the CW primetime lineup.
Meanwhile, WLS-TV continued to lead the 10 p.m. news race in households, with NBC’s WMAQ-TV second, and CBS-owned WBBM-TV’s late newscast still a distant third.
Sources: Nielsen Media research, WRAP overnights, 9/17-9/21, Katz Media Group.