The first week results for the new programs (and freshman off-network shows) in syndication are in the book:
Program | RTG/SHR |
9/06 TP | Lead-in |
First- Run: | |||
TMZ | 1.5/3 | 2.0/4 | 1.8/6 |
Morning Show- Mk-Jul | 1.1/4 | 1.5/6 | 1.9/7 |
Steve Wilkos | 1.1/4 | 1.2/3 | 1.0/3 |
David Young | 0.9/3 | 0.9/3 | 0.9/3 |
Crosswords | 0.8/2 | 1.3/4 | 1.0/3 |
Temptation | 0.5/2 | 1.1/3 | 0.6/2 |
Off-Network | |||
Two and a Half Men | 2.0/4 | 2.3/4 | 2.0/4 |
Family Guy | 1.8/4 | 2.0/4 | 1.9/4 |
George Lopez |
0.9/3 | 0.9/3 | 0.9/3 |
Source: Nielsen Media Research, Mediaweek
Thoughts:
– Despite bad reviews, TMZ is tops among syndicated rookies and may get an even bigger boost – thanks to the website becoming the first to snare an audio tape featuring O.J. Simpson during a robbery attempt.
– Steve Wilkos is up 10 percent from his lead-in and is flat from year-ago time period rating and shares, which is a good start.
– The national rollout of Morning Show with Mike and Juliet is tied with Steve Wilkos for second place, but since the program is on opposite Regis & Kelly in most markets, it’s getting whacked (in Chicago, it has to face Regis & Kelly AND Oprah. Yikes!)
– The two new game shows are still struggling to find an audience.
– Judge David Young is flat all around. Could be better, could be worse.
– Two and a Half Men and Family Guy are both holding their lead-ins, which is a small victory for both shows. Let’s see what the national ratings bring.
– With some weak time slots (it’s on in overnight hours in New York), George Lopez isn’t exactly burning up the charts. But it’s holding it’s lead-in and year-ago time period rating.