Another day, another Boston TV story. Tomorrow, Red Sox pennant coverage!
Seriously, there are bloggers in the nation’s seventh-largest market who dissect every detail about their TV stations – from ratings to news content to news anchor moves. This Boston Globe story (registration may be required) details the way bloggers update their sites on a daily basis.
Most local newscasts are targeted to the 25-54 crowd. But the people blogging about the newscasts are actually young males in their 20’s – a group who are normally not considered news viewers. These guys watch every newscast, and they do their homework very well (and yes, some station managers even read their sites.)