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While basketball and hockey playoff ratings were dead in the water this past spring, The New York Yankees and the Chicago Cubs are on fire this summer, and so are the regional sports networks that carry them.
Tuesday’s Brewers-Cubs game on Comcast SportsNet drew a 8.1 Nielsen rating, easily outranking other fare on both broadcast and cable in the Chicago area. On Wednesday, The Red Sox-Yankees game on the YES Network drew a 7.6 rating in the New York City metropolitan area, drawing an average of 767,000 viewers. The Yanks are averaging a 4.6 rating this season.
With both popular teams now in the pennant races this fall, it just gives another headache to network TV programmers who continue to find it difficult for their new fall series to get sampled.