Weigel buys WJJA

The television ratings show there was nothing “incredible” about WJJA-TV Channel 49 (in which they called themselves Incredible 49), so Chicago-based Weigel Broadcasting is doing something about it – they’re buying the station from Joel Kinlow Sr. for $7 million.

WJJA is one of the few TV stations in the United States to be owned by an African-American.

Weigel already owns CBS affiliate WDJT-TV in Milwaukee, and a low-powered independent, WMLW. There’s a possibly that Weigel may bring the successful “MeTV” format to Milwaukee. “MeTV” , a classic-TV format similar to TVLand (but much better executed), airs in Chicago on WWME-CA, a low powered TV outlet on Channel 23 analog and is on one of WCIU’s digital subchannels.

WJJA is currently carrying a home shopping format. The station was approached by CBS in 1994 for affiliation after losing its 17-year home at WITI when that station switched to Fox. WJJA turned down the CBS affiliation, which went to WDJT.

0