Remember when I said NBC stations get no help from their network lead-ins, hurting them?
Turns out they don’t need them.
NBC stations in Boston, Milwaukee, and Baltimore won the 11 p.m. late news races, according to recent July numbers from Nielsen. Among the highlights:
Boston: NBC affiliate WHDH won the 11p.m. news race, but finished behind ABC affiliate WCVB-TV in all other news time slots. WCVB also won the 7:30 prime access slot with the local newsmagazine show Chronicle.
Pittsburgh: CBS’ KDKA won all news time periods, except from 5 to 7 a.m., where it came in third. ABC affiliate WTAE came in second in most time periods, but came in first at 6 a.m. WPXI came in third at Noon, 5 and 6 p.m., but finished first at 7 and 7:30 with Wheel of Fortune and Jeopardy! respectively, plus snuck into second ahead of WTAE at 11. The one surprise: Oprah finishing third at 4 p.m. behind KDKA’s news and WPXI’s Judge Judy.
Milwaukee: NBC affiliate WTMJ and ABC affiliate WISN traded time period dominance in a number of news slots. WTMJ won at 6 a.m., 5 p.m., and 10 p.m., while WISN won only from 5-6a.m. and at 6 p.m.
Orlando: Cox’s ABC affiliate WFTV was No. 1 in all time slots. NBC affiliate WESH’s late news was up 28,000 households from last year, but still finished third.
Baltimore: CBS’ WJZ won at 4 p.m., over Oprah on NBC affiliate WBAL for the first time since February 2003. However, WBAL still won at 5,6, and 11 p.m. ABC affiliate WMAR-TV’s ratings -for news and entertainment programming – continues to suck.