Buffalo:CBS affiliate WIVB-TV and independent WNLO continue to dominate news viewing, according to Nielsen numbers for the July sweeps. WIVB won 5, 6, and 11 p.m. news ratings, while WNLO scored a 6.3 rating at 10 p.m. for its news – among the best in the country. NBC affiliate WGRZ-TV did pull a surprise in the morning news race, with a first-ever victory at 6 a.m. over WIVB. Once-dominant ABC affiliate WKBW-TV was in third in most news time periods, with the exception of 6 p.m. news, where it finished a weak second, barely ahead of WGRZ.
Fox affiliate WUTV is one of the few Fox stations in the top 100 markets that doesn’t run news at 10 p.m, but runs Seinfeld instead.
Hearst-Argyle’s NBC affiliate WDSU was one of the market’s biggest losers, with a locally produced nightly news show at 10:30 drawing fewer viewers than The Tonight Show with Jay Leno, which is delayed a half-hour. This is notable, given the fact that most NBC affiliates air Leno in-pattern at 11:35 ET/10:35 CT. In the past, KARE-TV in Minneapolis has delayed Tonight Show to run Cheers, while NBC stations in Milwaukee and Baltimore (WMAR) often didn’t carry The Tonight Show at all when it was hosted by Johnny Carson.