WTMJ, WGBA get "Better"

Journal Broadcasting’s NBC affiliates in Wisconsin, WTMJ in Milwaukee and WGBA-TV in Green Bay, will begin airing a new show from Meredith Broadcasting called Better, a new daily lifestyle hour that was tested on Meredith’s two Fox affiliates in Las Vegas and Portland, Ore. In those two cities, the program perform strongly in the ratings. The program also cleared Journal’s WFTX-TV in Fort Myers, Fla.

The remaining eight Meredith stations wil also launch the show in the fall.

Better draws from the women-oriented magazines in the Meredith portfolio, such as Better Homes and Gardens.

On WTMJ, Better will air at 3 p.m. weekdays, replacing current time slot occupant Martha. Martha Stewart’s talk show shifts to WISN-TV this fall.