The Summer of Woe

In the Rash Report from Ad Age, Josh Rash of Minneapolis ad agency Campbell Mithun, discusses the stumbling summer season so far – from barely non-existent Stanley Cup ratings to disappointing ratings for Game 1 of the NBA Finals, from lackluster premieres of summer shows to viewers tuning out repeats on the broadcast networks – in favor of fresh fare on cable. He points out that broadcast ratings are down 40 percent for the top 10 shows in the adult 18-49 demographic, compared to the final week of the May sweep.

He forgot to mention the Cubs and White Sox, who are suffering from their own summer of woe. Watching them so far this summer is about as painful as watching the networks’ lineup. The beach, anyone?