… in Minneapolis, that is. KTTB-FM, or B96 in Minneapolis was sold by Radio One to Northern Lights Broadcasting for $28 million. Like our B96 (WBBM-FM) here in Chicago, Minneapolis-St.Paul’s B96 is an rhythmic/CHR outlet, but it is the only station in the market (or the state for that matter) to have a hip-hop/urban music format. Radio One, which targets primarily African-American audiences, felt the market did not have a large enough black population to continue in the market, which is only 3 percent of the total.
No changes are expected at the station, and the rhythmic format will stay.
Northern Lights Broadcasting is a newly formed media company in Minnesota, headed by Minnesota Twins owner Carl Pohlad.
Perhaps the only difference between Chicago’s B96 and Minneapolis’ B96 is that the Minneapolis one dosen’t have an outdated morning show…