Nine FM to do dance nightly

Dance Factory, a biweekly show spotlighting dance music that airs Friday and Saturday Nights on Nine FM, is now going to be “stripped” – seven nights a week.

Starting Monday, the Newsweb-owned triplecast -WKIE/WDEK/WRZA -FM, will strip Dance Factory weeknights and Sundays at 9 p.m and Saturday Nights at 8 p.m.

What’s unusual is that Dance Factory skewes younger than the station target-demo, adults 25-54 with its Variety Hits format. The station usually competes with Hot AC outlet WTMX-FM (The Mix) and Mainstream AC WLIT-FM.

Station bosses insist that the programming change does not in any way mean that Nine FM is shifting from its “We Play Anything” format that airs during the day.

You can bet that the message board chatheads will be talking about (or more likely condemning) this change for the next couple of days…. Who says criticism of how a radio station is run is limited to the corporate chowerheads?

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